Where is the King?

Just saw a posting about a new (beta) site from Amazon.com called Askville which makes asking questions into a game. I'm sure losts of other blogs will post more about it, but my question is why aren't libraries doing beta? programs similar to this? Wouldn't these be great marketing resources--not to mention a possible avenue for funds? Anyway, perhaps this site at first glance has a lot more appeal than Questionpoint or Google Answers , which is no longer available, because it moves a little outside the box? Incidentally, Askville has a blog. Maybe that will answer some of my questions.